If you’re one of super duper savvy and clever businesses that have started building a membership site for your business, then one that makes money is exactly what you were aiming for right?
But, what if you could improve your membership website profits just by ensuring you have incorporated these six simple improvements to your website?
1. Create different membership levels
One easy way to increase your income is to offer visitors different membership levels. This is really psychological since it makes the potential subscribers feel like they have options.
2. Ask current members to give you referrals
Ask your current members to provide you with referrals and for those referrals offer them something of value. Offer them a free monthís membership, a free service, a free product, or a discount of some sort, or even set up an affiliate scheme so that they get a £% for the referral. Essentially money for nothing, well telling people how fab you are!
3. Commit to publishing a blog
This is an excellent way to communicate, with both your personality showing and your authority. Consumers are looking for both a personality and a brand when they read, and so this allows you to engage them and show both.
4. Implement trial memberships
If you find that you are having difficult getting visitors to sign up for a membership why not offer them a free trial. It could be for a few days or it could be for a month. Or the ‘in thing’ is to offer the first month for just £1. Just make sure if you do go down this route, that you don’t give all your content away during the first month. The idea is just to give them a taster.
5. Pay attention to what the add copy actually says
Watch the language that you are using on your membership sign-up page. If your copy sounds like a sales page with heavy promotion, your customer may not feel like there is any benefit to them and that all you want to do is sell them something and so they’ll walk away. As your friends, family or your network to read over the sales page and see what they think.
6. Rather than creating a business model to work from creating a brand
Rather than spending your time creating a business model that’s profitable, spend your time creating a recognisable brand, because when you do this you will build regular customers/members to your site.
There you have it- six excellent (I hope!) tips that can help to improve your membership website profits. The focus of a membership site is to bring new members and then keep those members paying their monthly subscription, so make sure your membership site can accomplish both steps. When you do that, you’ll generate increased revenue, and enjoy your savvy business sense, because it CAN make you a full time income.
If you haven’t got a membership site, or you’ve been thinking about it for your business and not sure where to start, why not sign up for my freebie course? www.membershipmoneymaker.co.uk
Have a wonderful week