When people join Twitter they want more followers. But often they skip the simple things as they are too much in a rush. Setting up a Twitter account should really only take you a matter of minutes, there is really very little to do, so the excuse that you had a lack of time is a weak one.
Here are my 4 top tips for getting started and attracting yourself followers.
Look as though you are open for business
When you go past a shop in the high street, they have the lights on, sign above the door and stock in the window. Well, Twitter is no different, you need to look as though you are taking Twitter seriously if you want others to take you seriously. So it all starts with the Photo. If you still have the default egg photo, forget it, people wont usually bother to follow you. You must add a photo. Now I would always recommend a photo of a person, not a logo or an icon or a building etc… Twitter is all about being personal and transparent. People like to tweet with other people.
Your Bio – need to make you stand out from the crowd
The Bio is 160 characters and can be changed as many times as you like. But please write one. This is your chance to make a quick excellent first impression on potential new followers. People typically will look at your photo and then your Bio. If you have no Bio, or something incredibly vague its doubtful that people will follow you. The Bio consist of 3 parts…
Firstly, what is your expertise… so 30 years as a DIY expert… Then, how can you help people…. so here to answer all your DIY questions… and finally as much personal information as you are happy and comfortable to share….. so lover of ballet, red wine, snooker, golf and harleys……As I say to all my clients, Twitter allows you to tell us who you are, not just what you do. So use the Bio to make yourself interesting, fun and do be afraid to stand out from the crowd…. That’s what will get you more followers. Remember though, that peoples Bio’s are keyword searchable using http://followerwonk.com or indeed Twitter’s own people search function.
We are a bigger company.. what do we do?
I am still a fan of personal photos on Twitter even though you may be a bigger account. Check out http://twitter.com/kelloggsuk who everyday change the photo of the person who is tweeting whilst at the same time keep the branding the same as they all have the same logo on their photos. The Bio for a bigger company could be more about what the account is going to do.. so here to answer any of your questions, deal with any of your issues etc… and also list who is tweeting… so Jim, May, and Bob doing the tweeting…
Add Your Website
This is dead easy, yet so many forget to add their website. You want more website traffic, so add your website info.
Name the account
Each Twitter account has a Twitter username and an ‘actual name’… The actual name should be your name. It tells me who is tweeting. If it is a team, then put the PR team or media team, or Mary Bob and Dave etc…. The ‘name of the account’ does not need to be the Twitter username…. Humanise your brand its so much nicer…
Finally… Start Tweeting…..
Mark Shaw is an Author, speaker and a champion of small businesses harnessing Twitter to crush the big boys. Mark has been using Twitter for over 3.5 years, has approx 15,500 followers, & has been on t.v, radio, published in the media and given talks all throughout the UK in his capacity as a Twitter expert. You can follow Mark on Twitter…http://twitter.com/markshaw