Quote: Denis Waitley
“A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown”
This quote made me think of my life and my business future, if I really wanted my business to succeed I had to venture into new and scary territory.
Part of working in the public sector world meant that I didn’t have to think business, I didn’t have to sell but I did have to perform and deliver.
Running your own business, performing and delivering isn’t enough, I have to sell and I have to make connections with people and sell what I have to offer, especially in my line of work where 99% of the time you don’t meet your clients, your clients put 100% trust into what you can do purely by what others say about you, and what they read on Twitter, Facebook and other online profiles.
I have always been honest with people, I am a rubbish sales person, I couldn’t sell sweets to a child (OK maybe I could)… which is why I love Twitter! I can be myself, I don’t have to sell myself, I participate in conversations, share my knowledge, have a giggle and offer support. If followers choose to look at my profile and link through to my website that’s fine, if they don’t they don’t.
I joined Twitter on the 24th November 2008, and I didn’t truly ‘get it’ until a year later when I tried it for about the 3rd time. Since then I have built up some solid friendships, business clients and associates. I have built up really amazing friendships with a group of fellow Virtual Assistants and as a result became a member of the Virtual Assistant Support Group (VASG) where we share and collaborate ideas, successes and stories.
Because of this, I recently attended the National Virtual Assistant Conference where I was privileged enough to meet and listen to a range of amazing guest speakers talk about sales, Twitter, inspiration and transformation and networking.
Those of you who know me, you will know that I don’t enjoy networking, my worst nightmare is walking into a room full of people and having to tell everyone what I do and how good I am at it. Not good if you want to succeed in business, but I’m working on it ;o)
So, if it wasn’t for Twitter and the amazing friends I’ve made I never would have gone, and I would never had met the people I talk to every day some include clients and also amazing associates.
Most of all I wouldn’t have had the pleasure of listening to the amazing advice given by the aforementioned guest speakers.
Because of what I learned at the conference, I have since implemented some of the techniques and advice and also the attitude that was shared.
I have also attended a wonderful webinar (my first one! seriously) – ‘change your clients, or change your clients’ which is offered by Paul Fuggle of Transformational Adventures (go and check it out, if you haven’t already, go!)
I have amended my website slightly, I am more organised, focused and also more aware of my wonderful Twitter friends.
As a result, in one week, I have doubled my client enquires, doubled the traffic to my website and tomorrow (being Monday) taking on a freelance assistant to help me in my office. I honestly don’t know if it’s because of the changes I’ve made or if it’s just coincidence, but it’s working!
So my advice to you is this, if you are truly serious about your business, you have to step out of your comfort zone, make valuable connections, keep relationships and truly love what you do!
Some days are easy, some days are a struggle, but I love the things I do and most of all the clients I work with.
And remember, Twitter, and social media as a rule isn’t a quick fix, like ‘real life’ relationships need love and attention, if you treat it like you would with your ‘real life friends’ it will do amazing things for you.
Being a Virtual Assistant Rocks!