If you know anything about mobile devices, you’ve probably heard that famous phrase coined by one of the mobile device’s most prolific creators claiming that there’s an app for pretty much everything. And it’s true.
But here’s a question for you:
Is there an app for your business?
If not, then it’s time to think about creating one…or more. As consumers become more attached to their mobile devices and more demanding about what their mobile devices can provide (and provide quickly).
Having a mobile app for your business can be a great way to broaden your visibility, increase traffic, and connect with customers and clients. The mobile app is the super step beyond the responsive website.
An app is an extension of your product, and it can enhance success if created well. An app can allow you to present your product as a solution to your customers’ problem. They are very effective when they leverage the effectiveness of your customers’ mobile devices. In other words, the app takes advantage of the device’s capabilities to show the user how your business can meet their needs.
So… What exactly is a mobile app?
The phrase “mobile app” stands for mobile application. It is application software that is created to run on mobile devices, such as smartphones and tablets.
The first mobile applications were around as early as the end of the 20th century, most of them consisted of arcade games, calculators, and ring tone editors.
More sophisticated software began appearing on devices in 2008, although most of them were created for general convenience and included things like a calendar, weather information, or a contact list.
Apps are great tools because they are easy to download, often free, and they can make our lives more convenient. Free apps are often free because they sell advertising space, the basic version is offered for free, or once you download the app, you have the opportunity to buy more features.
Many businesses offer free apps to make it easier for their customers to purchase their products and services. This last type of app is where businesses can really benefit from using apps.
Just like mobile devices made the web portable, mobile apps are making many of the things we used a browser for ten years ago accessible with a touch.