Digital products are no different from physical products in their need to be promoted in order to sell. If no one is interested in the product it doesn’t matter if it comes to you through your post box or as a downloadable file in your inbox.

Here are some tips to help your products to sell well from the beginning.

We know you don’t buy into the myth that simply having a website or creating a product will make you rich and famous. Good. We can move past the guff and go straight to the point.

How can you ensure that your product will connect with the audience in question and sell?

There are no guarantees in but you can tip the scales decidedly in your favor with some excellent advice.

So here are my 5 tips:


Build Relationships

The people who will buy your product need to be convinced that it will be beneficial to them. When you connect with your audience they learn to trust you. This can be done through email marketing and list building, as well as being active and engaging on social media. Stay connected to them with updates about the product and with what’s going on in your business in general. Accept their suggestions and try to incorporate them in your business. Respond to comments on your posts and interact with your readers.



Gain Advice

This comes from other business owners. Offer advice in your area of expertise but also ask for it to make a stronger connection with your product and your customers. Network in Facebook groups, on social media pages etc, Make connections with people who are not direct competitors but work with people who will require your help.


Create a quality product

Use all the tools at your disposal to create a digital product that is both informative and appealing. Make sure your formatting is correct, the images are appropriate, the font is right and the ideas are sound. Test everything until the final product is just what you imagined it will be for you and the customers.



Create a Sales Page

Sales copy takes a particular skill to write. You can learn it or hire someone else to incorporate your ideas into a cohesive and engaging page. Include all of the reasons why your product is important and what benefits it will have for the customer. Offer product previews so customers can get a snippet of what the actual product is like.



Use customer reviews

Add reviews to your sales page that come from people who have bought and loved your product! This could even be from previous products. Encourage those who buy from you to write reviews as well for others to read. Customers are more likely to trust reviews from other customers just like them.

Getting a product to sell begins with the little things that are done before you offer it for sale.

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