Promoting your business, or even your services as an individual, can be hard, but it’s all about having a large audience. Pinterest is the perfect place for marketing because it is a very large website, with over 4.4 million users.
These users are also extremely faithful users, a recent study shows that the average pinterest user spends an average of fifteen minutes a day on the site. It is also growing faster than any other social network, acquiring almost its entire current total of users in less than a year. What’s more is that the audience is of an extremely the users of pinterest are almost exclusively female, and are almost entirely between the ages of 25 and 35 (according to Alexa.com).
The massive audience and the dense demographic isn’t the only thing this fab platform has to offer. If you open an account specifically for your business, you get access to tons of analytic tools absolutely free!
These analytic tools will allow you to monitor statistics such as how much traffic is being directed to your pinterest and where it’s coming from.
One great thing you can do to drive your online popularity as a brand is to run a competition on Pinterest, and direct people to your website to enter. You could also have a requirement to sign up on your mailing list in order to have a chance of winning. A great list builder opportunity!
Other great ideas would be to make your brand more friendly and approachable by posting pictures of people around the office, it’s important to use natural and amateur pictures take from your phone so that it’s authentic and normal and people can then associate themselves with you and see that you’re a human behind the profile.
These are just a few ways you can use Pinterest to increase your business profile. Remember, creativity is key!