Pinterest, the new kid on the social media marketing block. For nosey people like me it’s great!
Because Pinterest is very much a visual platform, it’s quite easy for non designer, non product based business to think it’s not for them. It isn’t necessary a platform for direct customer engagement, it does however still offer businesses a number of ways to engage with current and potential customers.
Pinterest allows you to link other platforms such as Facebook and Twitter, and therefore you users can use these as a pathway to draw more people to their social activity, Pinterest is fast becoming an essential platform to a brand’s social media activity.
Getting started on Pinterest is just as easy as setting up any other account, you create your profile, create boards and pin images to those boards. However, it is still very important to encorporate Pinterest into your usual Marketing Strategy.
Why? Well for one, it can suck up a lot of your time, it can get very addicitive. Another reason, you need to know why you’re using it, how you’re going to use it and how you’re going to gain exposure and ultimately clients from it. What’s the point otherwise right?
But, how do you measure your success? one way is to check how much of your content is being ‘pinned’. How? use the following link (and replace ‘your domain’ with your own website url) www.pinterest.com/source/yourdomain.com
Another great one is http://www.pinreach.com it’s a nice visual analytic tool, giving you an overview of how many people are sharing your content, your pins and your boards.
There are so many great tools already out there for you to play with, but one you can’t do without is the PIN IT Tool http://pinterest.com/about/goodies/
The buzz around Pinterest is increasing at a rapid rate and as more and more businesses jump on the bandwagon to check out this new and exciting platform, the volume of content will continue to grow.
Not sure if Pinterest is for you? why not sign up to my 5 day e-course ==> Sign up now!
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