Sales Funnels – What are they anyway?

Sales funnels are often talked about in internet marketing and throughout the entrepreneurial world, but very little people really understand what they are. Quite simply put sales funnels are put in place because the business is trying to get the potential customer to take a certain action in every stage of the sales journey (sales funnel) that will eventually lead to a sale or multiple sales.

For example, if you imagine the shape of a funnel, then you know it’s wide open at the top and narrow at the bottom.

When you have products or services to sell you are trying to get as many people as you can into your sales funnels because it’s much easier to maintain a customer than it is to acquire a customer.

Once you have a customer in your list, you can continually offer products and services to that person, which means more and more money in your pockets if they should take you up on your offers.

A simple sales funnel might be that you have written an ebook that you want to sell on weight loss. If you can get people to your website, then you can show them a sales page that offers your particular ebook on weight loss. If they make a purchase, then they get the ebook on weight loss – the end of the sales funnel.

But you can go that one step further and develop a lasting, long term relationship with your customer. So instead of sending the potential customer straight to a sales page, you could offer them a free mini ecourse on How to Lose 20 pounds in 10 days, naturally and without exercise. And all they have to do to get the course is submit their email address. That would be the 1st stage of the sales funnels this marketer has in place.

The mini ecourse offers great information that is beneficial to their customer and the more the customer reads the more they start to trust. After the mini ecourse is over you might offer them a low priced product that they can purchase. The 2nd stage of the sales funnel. And depending on what action that person takes will lead them to another part of the sales funnels.

Suppose you have a higher priced product that is closely related to your low priced product you offered, but has so much more value. You are not going to offer that product in the earlier stages of your sales funnel because if people don’t know you they don’t trust you and they certainly won’t buy from you. So sales funnels build trust and ultimately sales. However you decide to build your sales funnel think about what you want from your customer at every stage of the funnel and how you can profit while still offering value for every stage of the process.

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