After you have set up your Facebook group page and after you get your first 25 likes, it is now time to promote your Facebook page. By ‘promote’ it means you want to get a lot of people to view your page. You also want them to ‘Like’ your page because doing so will subscribe them to all the announcements you will make on your page.
It is important that you get views and likes because it is the main reason why you even made an account. A social media page will not serve its purpose unless you get views and likes. And simply opening an account and letting it sit still will not get you views and likes. You have to work in order to achieve this.
So now that you already have a Facebook page for your business, it is now time to teach you how to become a Facebook superstar with lots of views and likes.
Tip No.1: Use Facebook Ads
Alright, let us begin with the most effective of all the methods. Using Facebook Ad is the fastest way to reach your target market niche. However, it is also probably the most expensive. Take note that this is a paid feature by Facebook.
When you choose the option “Advertise on Facebook” – a feature which is only available to group pages and not on personal Facebook accounts – you will be taken to the following page:
The next step is to choose the target nice for your advert. The Options are found just below the page show above. You can choose the country/state/city/post code, ages and even the sex.. there are lots of other categories to drill down even further such as interests and hobbies.
However, as I mentioned previously, this is a paid service. If you’re working on a limited budget and or are completely new to Facebook then you may be looking at ways to promote your page without spending.
There are ways to do this.. it may take a little longer than paid ads, but it’s also a strategy you should be doing all the time….
Tip 2: Page liking
It is one of the most popular features of Facebook and it has become quite iconic – the ‘Like’ button with the thumbs up symbol. With a personal Facebook account, you probably just use this feature thinking that there is not much to it in terms of benefit. But in business, using this feature can boost the popularity of your Facebook page. How?
Say for example you visited a page. If you ‘liked’ that page, other people who will view that same page will see your activity (example: XYZ Company liked this). So if your company name is “The Tech Angel.”, it will appear as “The Tech Angel liked this”.
This is one of the ways people might discover your page. If they see you this way, there is a chance they might view your page and probably become a subscriber, and then receive your updates in their timeline.
But you have to focus on pages that matters the most. So if you are marketing training courses, then maybe you should like related pages like new businesses, startups, mothers (if they’re looking to start a business along side their baby) just an example. You might also want to like pages that your target audience hangs out.
Tip 3: Maximising the use of SEO
SEO stands for Search Engine Optimization. When a webpage is SEO enhanced, it has a higher chance of appearing among the top ten of Google’s search results when a user uses a related keyword.
For example, when a user uses Google search engine to look for Facebook Training and used the keyword ‘Facebook Training’, the web pages that are SEO enhanced for the keyword ‘Facebook Training will have better chances of appearing among the top ten results.
This is important because most people only check the top ten results. They normally do not bother checking the second page, third page, or any of the succeeding pages of the search results.
So how is SEO connected to making your Facebook account popular? Well, you can make your Facebook page SEO enhanced for related keywords so when a person searches the web for products and/or services that are related to what you offer, it is likely that your Facebook page will appear among the top ten results of Google.
So how do you make your Facebook account SEO enhanced?
Here are some ways:
1. Choose a page name that includes the main keword.
This can be tricky. Say for example your company name is Kelly Cairns and you sell leather items. Of course, you will want to use your company name Kelly Cairns as the Facebook page name. But try adding related keywords to it. Here are some examples: Kelly Cairns Leather Goods, Kelly Cairns Genuine Leathers, Kelly Cairns (Leather Items).
2. Include keywords into your page profile information.
When making a Facebook group page, you are also asked to provide some information about your company. In the “about” section which appears just below the profile picture for example, you can write a small description about your company. This is your chance to write a small paragraph that contains a lot of keywords related to your business and niche market.
3. Make posts that are also SEO enhanced.
As part of building your page, you will be posting frequent updates such as tips, products, sale items, articles etc… When you do, try to include your keywords that are related to your business.
4. Change your URL name.
Every Facebook page (including personal pages) are designated a URL name. This appears on the address box when you are at the home page of your profile. In the beginning, you are given a default URL which can simply be a series of numbers. However, you have the option of changing this. You can do this in the settings and choose a more appropriate URL name (example: www.facebook.com/thetechangel).
Tip No. 4: Advertise
So you’ve decided to use Facebook as part of your marketing, but you may also be using other forms of marketing such as newpapers, radio or magazine (e.g)
If this is the case, it will help if you also promote your Facebook page through your other advertisement methods. For example, at the end of your TV commercial, you may include a short note saying ‘Visit Us On Facebook’. You can also do the same for radio ads, newspaper ads, and others.
Tip No. 5: Use Facebook Buttons/Plugins
If you have an official website for your business, you can add Facebook plugins to that website in order to attract more views, likes, and subscriptions to your Facebook account.
But what are these plugins?
They include the following:
- Like button
- Subscribe button
- Send button
- Comment plugin